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Creative Assembly is a British video game developer based in the town of Horsham, West Sussex. It was established in 1987 by Tim Ansell. An Australian branch was operated from Fortitude Valley, Queensland (SEGA Studios Australia). In its early years, the company worked on porting games to DOS from Amiga and ZX Spectrum platforms, later working with Electronic Arts to produce a variety of games under the EA Sports brand. In 1999, the company had sufficient resources to attempt a new and original project, proceeding to develop the strategy computer game Shogun: Total War. Shogun: Total War was highly successful for The Creative Assembly and is regarded as a benchmark strategy game. Subsequent titles in the Total War series built on the triumph of Shogun: Total War, increasing the company's critical and commercial success.
In March 2005, The Creative Assembly was acquired by Japanese giant SEGA as a European subsidiary. Under SEGA, further Total War titles were developed, and The Creative Assembly entered the console market with action-adventure games such as Spartan: Total Warrior and Viking: Battle for Asgard.